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ELECTRONIC COMMERCE IN COLOMBIA
INTRODUCTION
It is well known that technological advances and innovations made during the last two decades of the twentieth century in the field of computer, telecommunication and computer technology revolutionized communications thanks to the emergence of computer communications networks, Which have made available to mankind novel means of exchange and communication of information such as electronic mail and conduct of commercial operations through electronic commerce.
At present, the development of electronic commerce is an undeniable and irreversible fact, and not only this but it is expected to continue growing in the coming years generating large revenues through the network, which undeniably has an impact on economic activities , Social and legal, where these take place.
Although electronic commerce can not be said to have matured yet, it can be said that it is growing at a high speed and incorporating new achievements into its production cycle. In general terms, the scope of this new medium of exchange, removing barriers and allowing real-time contact between consumers and sellers, will lead to greater efficiency in the production cycle, coupled with a number of benefits such as cost reduction, elimination Of intermediaries in the marketing chain, bringing important and invaluable benefits to entrepreneurs who are endowed with these tools.
In Colombia, internet sales are a reality; Virtual shopping centers and electronic transfers, among others, have been in the network for some time. In our country in 1995 there were 50,000 internet users, in the year 2000 they surpassed one million subscribers and in 2002 the number has multiplied; Colombia is thus one of the fastest growing countries in Latin America in the use of computer and technological resources to access the Internet and can use these resources to compete actively and effectively in international trade.
Of course these technological innovations have posed challenges for updating national and international legal regimes in such a way that they can effectively respond to the demands of the growing globalization of these issues, since technological advances in exchange Has led to the development of this trend in all directions, which, of course, implies making adjustments in the regimes that are necessary to be in line with the transformations that have taken place in the social, economic and business transformation and Which has been given at all levels, global, regional, local, social, and also personal.
As a result of these new requirements, Law 527 of 1999 illustrates the demands that technological change posed in terms of updating national legislation to accommodate the new realities of communication and interaction prevailing and to give legal basis to Commercial transactions carried out by electronic means and probative force to data messages.

E-commerce in latin america

Many of the advantages of today's business are based on the use of modern technology; It is for this reason that companies are taking advantage of advances in technology, which has contributed to the change of traditional models and forms of technological making in order to replace traditional documents with paper supports by electronic messages, allowing for the so-called Traditional documents with paper support by electronic messages, giving rise to so-called electronic documents. "This process of replicating paper documents in a digital context to be transferred electronically has been called dematerialization. From a legal and business point of view, a dematerialized document must have the same significance as the paper document without sacrificing the legal effectiveness and benefits of the electronic document "With regard to aspects involving e-commerce and dematerialization, author Ben-E-Goodger has stated that trying to embrace everything that is happening in the world of the internet and commerce is like trying to drink a lake, so this one Aspect although it is not the main axis of the investigation, if it must be taken into account throughout it by the importance that it represents in electronic commerce.It should be noted that e-commerce refers to all commercial transactions carried out or based on electronic processing and transmission systems, especially electronic data interchange (EDI) and Internet (interconnected networks). Electronic commerce is an area that is currently experiencing great growth and legal significance. It has revolutionized and changed business habits in the form of doing business and has been considered as an essential element for economic growth not only our nation but also worldwide. The economy in the context of the information society is based on an unprecedented productivity growth potential, as a result of the extension of the uses of the Internet to all kinds of companies and in operations of all kinds. 527, known as the electronic commerce law, not only regulates some aspects of it, but also contains the fundamental postulates that give the legal support for the realization of such operations by Electronic ways, whether of individuals, the State, judges and other actors involved in society. This law regulates the use of data messages and digital signatures for all activities, consequently the absence of special rules can not be valid legal excuse for not implementing the development of electronic activities in this type of entities.In the regulation of e-commerce Colombia was a pioneer in Latin America and one of the tools that the law granted to give security to Colombians who have the possibility and the desire to trade over the Internet is the digital signature, which is the legal equivalent of The handwritten signature. Thanks to this, valid security is provided in an environment that has always been considered insecure par excellence.